20 Black Makeup Artists & Beauty Influencers to Follow in 2024

It’s no secret that Black creatives and influencers in the beauty industry often end up getting the short end of the stick. Whether this is via paid campaigns, collaborations or shade availability in product ranges. The lack of representation continues to be very wanting.

Despite all these challenges, different Black beauty influencers and make up artists all over the world are using different platforms to showcase their work and inspire many. From Instagram, YouTube and even personally branded products and services, these Black creatives are changing the current state of things one picture at a time.

From using a mixture of different foundation shades to come up with the perfect shade to carefully done cut creases and artistic looks that are a work of pure skill and talent, here’s a list of 20 Black beauty influencers and make up artists you should follow.

If you’re a Brand or Business owner who’s keen on being part of fostering inclusivity, take note.

1) Kay Ngonyama

Kay is a South African based professional makeup artist, beauty content creator, youtuber and influencer. Follow her on her platforms to keep up with her work.

2) The Brand Beline

Brittany is a Charlotte based beauty/fashion content creator and influencer. Find more of her looks on her page.

3) Ari Jane Parker

Ari is a beauty content creator, youtuber and owner of a premium mink lash brand. Follow her page and support her business.

4) Vanessa Gyimah

Vanessa is a published professional make up artist and beauty content creator. Follow her page and YouTube channel for videos on how you can recreate her looks.

5) Goodness Mbah

Goodness is a Nigerian based make up artist and beauty content creator on the rise. Follow her page to see more of her work and learn from her tutorials.

6) Jai does it

Jai is a self taught make up enthusiast and beauty content creator. Follow her page to see more of her work.

7) Oheema Bonsu

Oheema Bonsu is a beauty content creator and influencer. Check out her YouTube channel for tutorials on different looks.

8) Bh0ney

Bh0ney is a beauty & lifestyle content creator. Find more of her looks on her page linked above.

9) Diuto Ajoku

Diuto is a Montreal based youtuber, digital & lifestyle content creator and influencer. Check her out on all her platforms to keep up with her work.

10) Stephanie Cherono

Stephanie Cherono is a Kenyan based professional make up artist, influencer and beauty content creator. Follow her page to see more of her work and step by step tutorials on her looks.

11) ZeexOnline

Zee is a South African based beauty enthusiast, influencer and youtuber. Follow her to see more of her work.

12) Landiwe Gama

Landiwe is a South African based digital content creator, influencer and YouTuber. Find more about her work on her platforms.

13) Lungile Thabethe

Lungile Thabethe is a professional makeup artist, beauty content creator, Youtuber and a head makeup artist at Scarlet Hill. Follow her on her platforms to keep up with her work & content.

14) Tiaad Tutorials

Tiaad is a Nigerian based beauty content creator and youtuber. She is well known for her stunning cut crease looks and tutorials. Follow her page to and YouTube channel to learn how to recreate these looks.

15) Mihlali Ndamase

Mihlali Ndamase is a South African based beauty & lifestyle content creator, influencer and youtuber. Follow her self titled YouTube channel and page to keep up with her work.

16) Mercy Mungai

Mercy is a Boston based self taught beauty influencer and content creator. Check out her page and YouTube channel for detailed tutorials on her looks.