Scale to 1,000,000 in Less Than a Year
Unlike most of your favorite Social Media platforms, Pinterest works as a Search Engine- A Visual Search Engine. Just like with any Search Engine, observing key Search Engine Optimization practices will make a world of difference.
When I first created the Black Beauty Bombshells account, I saved images to it without using keywords. A whole month went past before I was able to even break past the 1,000 views mark. At the time, I had no blog, neither did I know what I wanted to do with the numbers. On the second month, I decided to switch my strategy and my numbers shot up to 300,000 using only ORIGINAL content.
Re-pins on Pinterest
The thing about re-pins is that they work as a double edged sword. You’ll get to enjoy increased monthly views if you’re re-pinning the right content, but you’ll suffer from great declines once the number of views on the re-pins start fluctuating. While I still occasionally re-pin other people’s images, I try not to be too dependent on re-pins and so should you.
Pinterest Strategies That Will Take you to 1 million Views
Let’s get in to why you’re here. There are a couple of ways through which you can get 1 million views on Pinterest. The easy way and the relatively hard way. As mentioned earlier, when you re-pin other people’s images which are getting a lot of views, your monthly views will also increase. If your goal on Pinterest is to grow fast for the sake of the numbers, you can use this strategy. Keep in mind that when the numbers start to fluctuate, your numbers will also be negatively affected.
If your goal on Pinterest is to grow fast and drive traffic back to your Blog or Business, stay away from this strategy. A lot of people often complain about how their monthly viewers are high, but they rarely get clicks to their blog. If this sounds like you, you’re simply not pinning enough content that’s originally yours.
So which exact methods should you follow to get your first million views on Pinterest?
- Pin consistently. The Pinterest algorithm loves consistency. The more consistent you are, the higher your chances of ranking and growing fast.
- Pin 80% to 90% of your OWN content and 20% to 10% of other people’s content. Pinning 80% of other people’s content and 20% of your own content is a dated method. While this method can work when you’re first starting out, it will not work long term. Pinning too much of other people’s content means you’re driving all the engagement and clicks you could be getting to other people’s blogs.
- Create beautiful, eye catchy and optimized pin graphics. Read that again. Your Pin graphics should capture the attention of the reader, include a keyword and at least a CTA. A properly optimized pin graphics tells the viewer what they’re getting before clicking and why they should click. Did you do a round up of 15 Easy & Healthy Winter Soup Recipes that they’ll enjoy? Tell them.
- Always include a link back to your blog or website. The goal here is to drive people back to your website, so ensure that you include a link in every pin you post.
- Write a description for your pin. Writing a description for your pin let’s the Pinterest Search Engine know what your pin is about and how it should rank it.
- Write a title for your pin. A title let’s people know what your pin is about when it appears on their feed.
- Use hashtags. You’re probably tired of hearing about hashtags but they matter on Pinterest too. While I wouldn’t say that it is important to use hashtags on every pin, hashtags definitely boost your chances of ranking on Pinterest.
- Avoid black hat methods. I get it, it’s tempting to want to take the easy way out. Just like with every Search Engine, SEO is a long and ever changing game. Using black hat methods will only get your account banned.
- Utilize video pins. Video marketing is set to be a huge marketing trend in 2020. This is no different for Pinterest. A video pin on Pinterest auto plays and allows the user to engage with the content in a better way. Pinterest also allows you to pick out different exact keyword tags to include in your video pin. This makes video pins one of the easiest ways to rank for a hashtag, get targeted traffic, increased engagement and boost your chances of getting conversions on Pinterest.
- Create and post fresh content. Pinterest recently rolled out new algorithm changes which place an emphasis on creating fresh content. Fresh content means a new pin or graphics that’s different from any other. Avoid just switching the font or colors, you can’t fool the Pinterest algorithm. Learn more about the new Pinterest Algorithm changes for 2020 & watch their live video with Tailwind on all the best practices you should follow.
Want to learn more about video marketing on Pinterest? We did a video pin study case in our Ultimate Pinterest Growth & Marketing Guide detailing all our best methods. You can grab it at only $50 below.
If you follow all these tips and tricks, you’ll be well on your way to 1 million views on Pinterest. To sum it all up:
- Optimize you Pinterest page and pins.
- Stay consistent.
- Pin enough of your own pins.
- Patience is key. Your numbers will fluctuate from time to time but keep pinning.
- Pin high quality content. High quality content equals high quality traffic.
- The search bar is a great asset.
- Don’t spam. Triggering the Pinterest spam detectors will get your account suspended.
Are you struggling with scaling your Pinterest presence? Grab our FREE Pinterest SEO checklist and ensure that your account is properly optimized to rank for your desired keywords.