Pinterest for Business: Your Business Could be Losing Money by not Being on Pinterest
The Digital Age has brought with it the good and the bad. While some might argue that the bad outweighs the good, many companies, businesses and everyday people alike have benefited greatly from it. With features and perks such as the ability to reach millions of people with the click of a button at the top of the list, having a social media presence for your business is no longer just a matter of choice.
Every year, different social media platforms that promise you great ROI’s (returns on investment) pop up. From Instagram, Tiktok, Twitter and Snapchat, it can be hard to keep up. Now while many of them have the same structure and general offerings, Pinterest is one of the few platforms that not enough businesses are utilizing. So, exactly what is so special about Pinterest?
How does Pinterest work?
Unlike many other social media platforms, Pinterest works as a Search Engine. A visual Search Engine. What this means is that:
- The number of followers you have don’t matter. Yes, you read that right. A pin on Pinterest can still show up on people’s feeds even at 0 followers. All you need to do is properly search engine optimize your pin. With many platforms being centered around the number of followers one has, this makes Pinterest a platform that favors both new/small and established/big brands.
- A properly optimized pin can rank on both Google and Pinterest. For many keywords, 2 in 8 of search results on the first page of Google are results from Pinterest. With proper SEO (search engine optimization) practices in place, your products can rank in 2 places for FREE.
- Users on Pinterest are looking for inspiration and solutions to their problems. 89% of US pinners go on Pinterest to make purchase decisions and up to 47% of pinners log on to the site specifically to shop. This makes Pinterest more effective at generating sales by up to 4 times than other platforms.
- A pin linked back to your website can bring you sales throughout the years. A post on Pinterest has a longer lifespan than many other social media platforms, where a user would have to go to your profile to interact with your content again.
While there are some niches that tend to receive more love on Pinterest such as Crafts & DIY, Pinterest being home to well over 320 million monthly active users ,means that the exact kind of audience your business or product is looking to help already exists on the platform. With more than 200 billion pins already on the platform, it is possible for virtually any brand to have success on Pinterest.
Still not convinced? Let’s get into some stats and figures that show you the power of Pinterest.
Why your Business Should be on Pinterest
- 71% of global users on Pinterest are female. These women make up to 80% of the buying decisions in most US households. Key among these buying decisions fall under places to travel to, homes they’d love to buy and general items needed in their homes.
- Millennials make up 52% of Pinterest’s monthly users. Many millennials are known to browse different products on social media before making a purchase.
- 97% of searches on Pinterest are unbranded. This shows that many users on Pinterest tend to keep an open mind and are on the lookout for brands that they’ve never heard of before.
- Users on Pinterest are reported to have found ads on the platform 1.4 times more useful and relevant. 1 in every 2 people on Pinterest have made a purchase through promoted pins.
- Many brands are enjoying the benefit of having pinners create user-generated content for them. This is proven by up to 95% of images on Pinterest being pinned or re-pinned from the web.
- Pinterest statistics show that a user spends 14.2 minutes on average per session on the platform. This gives you enough time to capture your ideal audience’s attention using visually engaging content.
- Pinners are open to your marketing. Up to two-thirds of the content saved on Pinterest comes from Businesses.
Perhaps the one thing that sets Pinterest apart from the many other platforms that would make a great home for your brand or business, is its link back to every post system. You get to avoid the ‘link in bio’ and its alternate forms and lead people back to the exact product or service you are offering.
Pinterest tips for your Business
- Invest in an Expert Pinterest Marketer & Manager.
- Equip yourself with all the necessary knowledge and strategies that will help you succeed on Pinterest.
- Define your target audience.
- Create visually appealing content.
It is reported that 28% of marketers are already using Pinterest to grow and make conversions. These numbers are set to grow as more and more businesses and brands wake up to the benefits and possibilities that lie in having a Pinterest presence. You’re leaving a lot of money on the table by not being on Pinterest. So, exactly why isn’t your business on Pinterest?
Are you struggling with growing your Pinterest business account or making conversions? Check out the Ultimate in depth Pinterest Growth & Marketing Guide created with businesses like yours in mind.